Audience design in Twitter: Retweeting behavior between informational value and followers’ interests
作者:
Highlights:
• Criteria of content and of context influence retweeting behavior in Twitter.
• Twitter users adapt communication behavior regarding their followers’ interests.
• Influence of awareness information on retweeting is moderated by topic of a tweet.
• Retweeting behavior is strongly influenced by informational value of a tweet.
摘要
•Criteria of content and of context influence retweeting behavior in Twitter.•Twitter users adapt communication behavior regarding their followers’ interests.•Influence of awareness information on retweeting is moderated by topic of a tweet.•Retweeting behavior is strongly influenced by informational value of a tweet.
论文关键词:Audience design,Experimental study,News value,Retweeting,Twitter,Web 2.0
论文评审过程:Available online 25 March 2014.
论文官网地址:https://doi.org/10.1016/j.chb.2014.03.006