Talk to me personally: Personalization of language style in computer-based learning
作者：
Highlights：
• Personalization effects were examined for different target groups.
• We analyze how learners perceive the computer by changing the language style.
• We collected data with an experimental design and the “think-aloud” method.
• Personalization effects were found for motivation and retention, not for transfer.
• New factors were identified to explain personalization effects.
摘要
•Personalization effects were examined for different target groups.•We analyze how learners perceive the computer by changing the language style.•We collected data with an experimental design and the “think-aloud” method.•Personalization effects were found for motivation and retention, not for transfer.•New factors were identified to explain personalization effects.
论文关键词：Multimedia learning,Personalization effect,Target groups,Continuing education,Explanation approaches
论文评审过程：Available online 27 March 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.03.005
