Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs)

作者：

Highlights：

• We examined value perception among MMORPGs.

• PERVAL framework applied to examine three aspects of behavioral intention.

• PLS-SEM performed to assess measurement and structural model.

• Contrasting with literature, we found value differently perceived among MMORPGs.

• This study is among few attempt in examining value in Second Life setting.

摘要

•We examined value perception among MMORPGs.•PERVAL framework applied to examine three aspects of behavioral intention.•PLS-SEM performed to assess measurement and structural model.•Contrasting with literature, we found value differently perceived among MMORPGs.•This study is among few attempt in examining value in Second Life setting.

论文关键词：PERVAL framework,Repurchase intention (RI),Willingness to pay a premium price (WTP),Word-of-mouth (WOM),Massively multiplayer online role-playing games (MMORPGs)

论文评审过程：Available online 27 March 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.03.002