Explaining and predicting the adoption intention of mobile data services: A value-based approach

作者：

Highlights：

• This study comes to examine the adoption intention of Mobile Data Services (MDS) in Jordan.

• This study develops a value-based approach where value is used as a multidimensional construct.

• Our results show that utilitarian value is according to previous studies an important adoption factor.

• Our results show that economic factor is also significant as cost of using the mobile service comes into play.

• In the context of this study, hedonic, uniqueness, and epistemic value dimensions are not as important for the use of MDS.

摘要

•This study comes to examine the adoption intention of Mobile Data Services (MDS) in Jordan.•This study develops a value-based approach where value is used as a multidimensional construct.•Our results show that utilitarian value is according to previous studies an important adoption factor.•Our results show that economic factor is also significant as cost of using the mobile service comes into play.•In the context of this study, hedonic, uniqueness, and epistemic value dimensions are not as important for the use of MDS.

论文关键词：Adoption intention,Mobile data services,Value dimensions,MDS,Value-based approach,Jordan

论文评审过程：Available online 29 March 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.03.011