Why do media users multitask?: Motives for general, medium-specific, and content-specific types of multitasking

作者：

Highlights：

• We examined users’ motives for general, medium-specific, and content-specific multitasking.

• The key motives were information, social, enjoyment, efficiency, and habit.

• General multitasking was predicted by information, efficiency, and habit.

• Medium specific and content specific types of multitasking were predicted by various different motives.

摘要

•We examined users’ motives for general, medium-specific, and content-specific multitasking.•The key motives were information, social, enjoyment, efficiency, and habit.•General multitasking was predicted by information, efficiency, and habit.•Medium specific and content specific types of multitasking were predicted by various different motives.

论文关键词：Multitasking,Motives,Medium-specific,Content-specific,Uses and gratifications

论文评审过程：Available online 16 May 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.04.040