Examining psychological effects of source cues and social plugins on a product review website

作者:

Highlights:

• Source cues affect psychological perceptions of product review websites.

• The presence of social plugins and source cues were tested.

• Expert and user reviews with four stars yield more positive attitudes than one star.

• Star ratings, by themselves, affect user perceptions related to products reviewed.

• Presence of social plugins implies website quality.

摘要

•Source cues affect psychological perceptions of product review websites.•The presence of social plugins and source cues were tested.•Expert and user reviews with four stars yield more positive attitudes than one star.•Star ratings, by themselves, affect user perceptions related to products reviewed.•Presence of social plugins implies website quality.

论文关键词:Online agency,Perceived heuristics,Credibility,Product review websites

论文评审过程:Available online 10 March 2015.

论文官网地址:https://doi.org/10.1016/j.chb.2015.02.058