Hedonic evaluation can be automatically performed: An electroencephalography study of website impression across two cultures
作者：
Highlights：
• EEG experiments are conducted to capture website impression formation process.
• Usefulness and enjoyment evaluations can be performed quickly (450–800 ms).
• Enjoyment evaluation can be automatically performed even it is task-irrelevant.
• People perform usefulness evaluation only when aware of a usefulness evaluation task.
• No difference is found across two cultures (USA and Taiwan).
摘要
•EEG experiments are conducted to capture website impression formation process.•Usefulness and enjoyment evaluations can be performed quickly (450–800 ms).•Enjoyment evaluation can be automatically performed even it is task-irrelevant.•People perform usefulness evaluation only when aware of a usefulness evaluation task.•No difference is found across two cultures (USA and Taiwan).
论文关键词：Impression,Evaluation,Internet,EEG,ERP,Oddball paradigm
论文评审过程：Available online 14 March 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.02.016
