Cultural influences on Facebook practices: A comparative study of college students in Namibia and the United States

作者:

Highlights:

• Facebook usage influences and are influenced by cultural practices.

• In tightly-knit societies such as Namibia, we show that online behavior is more open and transparent.

• Users in the United States are changing their online behavior to include greater self-censorship.

• Employer activities on Facebook is driving user behavioral changes in the United States.

• Facebook is the preferred social media site in both the United States and Namibia.

摘要

•Facebook usage influences and are influenced by cultural practices.•In tightly-knit societies such as Namibia, we show that online behavior is more open and transparent.•Users in the United States are changing their online behavior to include greater self-censorship.•Employer activities on Facebook is driving user behavioral changes in the United States.•Facebook is the preferred social media site in both the United States and Namibia.

论文关键词:Facebook,Culture,United States and Namibia,Cross-cultural,Social networking sites

论文评审过程:Available online 21 March 2015.

论文官网地址:https://doi.org/10.1016/j.chb.2015.02.065