Linking objective design factors with subjective aesthetics: An experimental study on how structure and color of websites affect the facets of users’ visual aesthetic perception

作者：

Highlights：

• This study links objective design factors with subjective aesthetics.

• Each design factor affects the facets of subjective aesthetics in a different way.

• Structural factors have a great impact on simplicity, diversity and craftsmanship.

• Color factors have a great impact especially on colorfulness.

摘要

•This study links objective design factors with subjective aesthetics.•Each design factor affects the facets of subjective aesthetics in a different way.•Structural factors have a great impact on simplicity, diversity and craftsmanship.•Color factors have a great impact especially on colorfulness.

论文关键词：Aesthetics measures,Aesthetic perception,Web-design factors,VisAWI,Visual aesthetics

论文评审过程：Available online 28 March 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.02.056