Evaluating a target on social media: From the self-categorization perspective

作者：

Highlights：

• Impression formation on social media from viewer perspective has been examined.

• In a 2 × 2 online experiment, respondents were asked to evaluate a target.

• In-groupers evaluated the prototypical target more favorably than out-groupers.

• Different groups of respondents paid varying degrees of attention to social cues.

摘要

•Impression formation on social media from viewer perspective has been examined.•In a 2 × 2 online experiment, respondents were asked to evaluate a target.•In-groupers evaluated the prototypical target more favorably than out-groupers.•Different groups of respondents paid varying degrees of attention to social cues.

论文关键词：Impression formation,Social media,Microblog,Credibility,Social attraction

论文评审过程：Available online 28 March 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.03.031