Mind your Ps and Qs! How polite instructions affect learning with multimedia

作者：

Highlights：

• Research on politeness in learning processes is enhanced by new theories.

• Polite instructions foster retention and transfer learning performances.

• The influence of politeness on motivation and cognitive load is investigated.

• Cultural cues are introduced to explain the politeness effect.

摘要

•Research on politeness in learning processes is enhanced by new theories.•Polite instructions foster retention and transfer learning performances.•The influence of politeness on motivation and cognitive load is investigated.•Cultural cues are introduced to explain the politeness effect.

论文关键词：Politeness effect,Multimedia learning,Social and cultural cues,Modality,Personalization effect

论文评审过程：Available online 22 June 2015, Version of Record 22 June 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.05.025