Perpetuating online sexism offline: Anonymity, interactivity, and the effects of sexist hashtags on social media

作者:

Highlights:

• We assessed the effects of a sexist hashtag on the social media site Twitter.

• The affordances of anonymity and interactivity were manipulated.

• Anonymous participants reported more post-task sexism than identifiable participants.

• Writing sexist tweets (higher interactivity) led to more sexism than retweeting.

• Higher interactivity led to more negative evaluations of female job candidates.

摘要

•We assessed the effects of a sexist hashtag on the social media site Twitter.•The affordances of anonymity and interactivity were manipulated.•Anonymous participants reported more post-task sexism than identifiable participants.•Writing sexist tweets (higher interactivity) led to more sexism than retweeting.•Higher interactivity led to more negative evaluations of female job candidates.

论文关键词:Sexism,Social media,Anonymity,Sexist humor,Social networking sites,Online sexism

论文评审过程:Received 15 April 2015, Revised 5 June 2015, Accepted 8 June 2015, Available online 24 June 2015, Version of Record 24 June 2015.

论文官网地址:https://doi.org/10.1016/j.chb.2015.06.024