An exploratory study of factors influencing repurchase behaviors toward game items: A field study

作者：

Highlights：

• The factors that influence the repurchase behavior of game item are determined.

• Numerous field data (a sample of 2,060,685 among 84,434,287) are used.

• Time-related factors (purchase recency, frequency, and cycle) are significant.

• Unconscious purchase behavior should be a focus in the future.

摘要

•The factors that influence the repurchase behavior of game item are determined.•Numerous field data (a sample of 2,060,685 among 84,434,287) are used.•Time-related factors (purchase recency, frequency, and cycle) are significant.•Unconscious purchase behavior should be a focus in the future.

论文关键词：Game item,Repurchase behavior,Field data,Unconscious behavior

论文评审过程：Received 17 January 2015, Revised 7 June 2015, Accepted 10 June 2015, Available online 3 July 2015, Version of Record 3 July 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.06.017