Terms of engagement: Analyzing public engagement with organizations through social media

作者：

Highlights：

• We examine a social-media user perspective of engagement using interviews and focus groups.

• Engagement is an informative, personal, present and social experience.

• Millennials engage organizations via social media to facilitate social interactions.

• Engagement may be as much a spontaneous activity as a premeditated one.

摘要

•We examine a social-media user perspective of engagement using interviews and focus groups.•Engagement is an informative, personal, present and social experience.•Millennials engage organizations via social media to facilitate social interactions.•Engagement may be as much a spontaneous activity as a premeditated one.

论文关键词：Social media,Engagement,Internet,Organization–public relationships

论文评审过程：Received 22 February 2014, Revised 22 May 2015, Accepted 28 May 2015, Available online 7 July 2015, Version of Record 7 July 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.05.060