The effects of static avatars on impression formation across different contexts on social networking sites
作者：
Highlights：
• Participants formed impressions based on social media profiles.
• Profiles had different avatars and creation contexts.
• Nonhuman avatars create more physical uncertainty and less task attraction than other types.
• Avatars designed for task attractiveness may lower uncertainty about task attractiveness.
• Avatar cues and context impact attraction.
摘要
•Participants formed impressions based on social media profiles.•Profiles had different avatars and creation contexts.•Nonhuman avatars create more physical uncertainty and less task attraction than other types.•Avatars designed for task attractiveness may lower uncertainty about task attractiveness.•Avatar cues and context impact attraction.
论文关键词：Avatars,Uncertainty,Attractiveness,Impression formation
论文评审过程：Received 2 December 2014, Revised 10 June 2015, Accepted 12 June 2015, Available online 7 July 2015, Version of Record 7 July 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.06.026
