Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management
作者：
Highlights：
• We examined factors influencing consumers' privacy management on mobile sites.
• Habit, loyalty and personalization interacted on consumers' privacy management.
• Habit and personalization influenced privacy management of low-loyalty consumers.
• For low-loyalty people, habit increased disclosure on the personalized site.
• For high-loyalty people, habit had no impact on disclosure on the personalized site.
摘要
•We examined factors influencing consumers' privacy management on mobile sites.•Habit, loyalty and personalization interacted on consumers' privacy management.•Habit and personalization influenced privacy management of low-loyalty consumers.•For low-loyalty people, habit increased disclosure on the personalized site.•For high-loyalty people, habit had no impact on disclosure on the personalized site.
论文关键词：Mobile privacy,Personalization,Loyalty and habit,Privacy concern and protection
论文评审过程：Received 14 July 2015, Revised 4 November 2015, Accepted 11 November 2015, Available online 14 December 2015, Version of Record 14 December 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.11.013
