Social television: Examining the antecedents and consequences of connected TV viewing

作者：

Highlights：

• Social TV strategies help the broadcasting industry develop relationships with viewers.

• Investment model variables help explain the development of viewer-program relationships.

• Viewers' relationship breakup distress are determined by investment and quality of alternatives.

• Commitment mediates the effect of investment model variables on breakup distress.

摘要

•Social TV strategies help the broadcasting industry develop relationships with viewers.•Investment model variables help explain the development of viewer-program relationships.•Viewers' relationship breakup distress are determined by investment and quality of alternatives.•Commitment mediates the effect of investment model variables on breakup distress.

论文关键词：Commitment,Social TV,Viewer-program relationships,Social psychology

论文评审过程：Received 9 May 2015, Revised 10 December 2015, Accepted 14 December 2015, Available online 7 January 2016, Version of Record 7 January 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2015.12.025