Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce

作者：

Highlights：

• Personal interaction factors influence flow experience and purchase intention.

• Flow experience mediates the impacts of interaction factors on purchase intention.

• Young and old users react differently to the effect of interaction factors.

摘要

•Personal interaction factors influence flow experience and purchase intention.•Flow experience mediates the impacts of interaction factors on purchase intention.•Young and old users react differently to the effect of interaction factors.

论文关键词：Social commerce,Interpersonal interaction,Flow experience,Purchase intention

论文评审过程：Received 22 March 2015, Revised 21 December 2015, Accepted 10 January 2016, Available online 21 January 2016, Version of Record 21 January 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.01.012