Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites
作者：
Highlights：
• Examines ‘strongest audience effect’ vs. ‘lowest-common denominator effect’.
• Audience ‘value’ not solely ‘standards’ shape self-presentation on Facebook.
• Newly theorized ‘strongest audience effect’ superior predictor of self-presentation.
• Social anxiety predicted by audience ‘strength’ rather than ‘strictness’.
• Employers considered the strongest audience followed by guardians and partners.
摘要
•Examines ‘strongest audience effect’ vs. ‘lowest-common denominator effect’.•Audience ‘value’ not solely ‘standards’ shape self-presentation on Facebook.•Newly theorized ‘strongest audience effect’ superior predictor of self-presentation.•Social anxiety predicted by audience ‘strength’ rather than ‘strictness’.•Employers considered the strongest audience followed by guardians and partners.
论文关键词：Impression management,Self-presentation,Social anxiety,Behavior,Social media,Facebook
论文评审过程：Received 14 September 2015, Revised 28 February 2016, Accepted 1 March 2016, Available online 9 March 2016, Version of Record 9 March 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.03.005
