“I like them, but won't ‘like’ them”: An examination of impression management associated with visible political party affiliation on Facebook

作者:

Highlights:

• Examines self-presentational concern on ‘Liking’ political parties on Facebook.

• Intention to ‘Like’ is lower if it is perceived to create negative impressions.

• Social anxiety is an important determinant of intention to ‘Like’.

• People show higher intention to ‘Like’ when secret vs. visible to others.

摘要

•Examines self-presentational concern on ‘Liking’ political parties on Facebook.•Intention to ‘Like’ is lower if it is perceived to create negative impressions.•Social anxiety is an important determinant of intention to ‘Like’.•People show higher intention to ‘Like’ when secret vs. visible to others.

论文关键词:Impression management,Political engagement,Social networking sites,Self-presentation,Facebook,Politics

论文评审过程:Received 12 June 2015, Revised 14 March 2016, Accepted 15 March 2016, Available online 21 March 2016, Version of Record 21 March 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.03.047