The negative impact of saturation on website trustworthiness and appeal: A temporal model of aesthetic website perception
作者：
Highlights：
• Participant assessed saturated or desaturated versions of 50 websites (10 content domains).
• Websites were displayed for 50 ms, 500 ms, and 10 s.
• We found negative effects of high saturation depending on the content domain.
• Temporal model of website perception: First visual appeal, usability continuously, lastly trustworthiness.
• Broad implications for the design and presentation of information using digital media.
摘要
•Participant assessed saturated or desaturated versions of 50 websites (10 content domains).•Websites were displayed for 50 ms, 500 ms, and 10 s.•We found negative effects of high saturation depending on the content domain.•Temporal model of website perception: First visual appeal, usability continuously, lastly trustworthiness.•Broad implications for the design and presentation of information using digital media.
论文关键词：Visual appeal,Trustworthiness,Perceived usability,Color saturation,Display duration,Websites,Need for cognition
论文评审过程：Received 21 October 2015, Revised 15 March 2016, Accepted 16 March 2016, Available online 24 March 2016, Version of Record 24 March 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.03.054
