A methodology for estimating the value of privacy in information disclosure systems

作者:

Highlights:

• We propose a methodology (called VOPE) to valuate people's perceptions of privacy.

• System designers and regulators can use VOPE to balance users' privacy and utility.

• VOPE applies behavioral economics Prospect Theory in an iterative feedback process.

• A user study (n = 195) shows that valuations converge with the number of iterations.

• We validated VOPE by comparing valuations to ranking of privacy choices.

摘要

•We propose a methodology (called VOPE) to valuate people's perceptions of privacy.•System designers and regulators can use VOPE to balance users' privacy and utility.•VOPE applies behavioral economics Prospect Theory in an iterative feedback process.•A user study (n = 195) shows that valuations converge with the number of iterations.•We validated VOPE by comparing valuations to ranking of privacy choices.

论文关键词:Online privacy,Value of privacy,Utility and privacy,Information disclosure,User study,Privacy in electronic commerce

论文评审过程:Received 2 December 2015, Revised 10 February 2016, Accepted 10 March 2016, Available online 25 March 2016, Version of Record 25 March 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.03.033