The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude

作者：

Highlights：

• Adding ex-/internal communication features increases interactivity perceptions.

• Perceived interactivity positively affects digital magazine attitude.

• Internal communication features elicit feelings of social presence.

• Social presence positively affects digital magazine attitude.

• Internal communication features enhance community feelings among readers.

摘要

•Adding ex-/internal communication features increases interactivity perceptions.•Perceived interactivity positively affects digital magazine attitude.•Internal communication features elicit feelings of social presence.•Social presence positively affects digital magazine attitude.•Internal communication features enhance community feelings among readers.

论文关键词：Digital magazines,External communication features,Internal communication features,Human interactive features,Social presence,Perceived interactivity

论文评审过程：Received 27 July 2015, Revised 11 March 2016, Accepted 12 March 2016, Available online 25 March 2016, Version of Record 25 March 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.03.042