To tweet or ‘subtweet’?: Impacts of social networking post directness and valence on interpersonal impressions

作者:

Highlights:

• Subtweets are rated lower in message competence, which leads to unfavorable impressions of source.

• SNS users who give versus threaten face are perceived more positively.

• Directness and valence interact to influence impressions of message and source.

• Onlookers prefer directness in face-giving messages and subtweets in face-threatening messages.

• Both on- and offline, people prefer off-record approaches to face threats.

摘要

•Subtweets are rated lower in message competence, which leads to unfavorable impressions of source.•SNS users who give versus threaten face are perceived more positively.•Directness and valence interact to influence impressions of message and source.•Onlookers prefer directness in face-giving messages and subtweets in face-threatening messages.•Both on- and offline, people prefer off-record approaches to face threats.

论文关键词:Subtweet,Face theory,Facebook,Twitter,Interpersonal impressions,SNS politeness,SNS positivity

论文评审过程:Received 16 December 2015, Revised 6 May 2016, Accepted 17 May 2016, Available online 25 May 2016, Version of Record 25 May 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.05.050