How perceived cognitive needs fulfillment affect consumer attitudes toward the customized product: The moderating role of consumer knowledge

作者：

Highlights：

• CNF perceived during adaptive customization process increases positive felt emotions.

• Felt pleasure in adaptive customization improves attitudes toward customized design.

• Consumer knowledge partially moderates relationships between CNF and felt emotions.

摘要

•CNF perceived during adaptive customization process increases positive felt emotions.•Felt pleasure in adaptive customization improves attitudes toward customized design.•Consumer knowledge partially moderates relationships between CNF and felt emotions.

论文关键词：Adaptive customization,Cognitive needs fulfillment,Emotion,Knowledge,Attitudes

论文评审过程：Received 9 October 2014, Revised 3 May 2016, Accepted 12 June 2016, Available online 6 July 2016, Version of Record 6 July 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.06.017