The design of a hybrid cultural model for Arabic gamified systems
作者：
Highlights：
• A hybrid design model for the localisation of Gamified Systems in Arabic cultures.
• Arab systems could integrate universal, localised and personalised elements.
• Arab users would prefer to receive monetary rewards instead of social rewards.
• Arab users showed preference towards colouring features and badge design.
• The design model utilises visual elements and game design principles.
摘要
•A hybrid design model for the localisation of Gamified Systems in Arabic cultures.•Arab systems could integrate universal, localised and personalised elements.•Arab users would prefer to receive monetary rewards instead of social rewards.•Arab users showed preference towards colouring features and badge design.•The design model utilises visual elements and game design principles.
论文关键词：Gamification,Game element,Localisation,Culture,Motivation,Arabic
论文评审过程：Received 4 March 2016, Revised 19 July 2016, Accepted 22 July 2016, Available online 29 July 2016, Version of Record 29 July 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.07.045
