Can spiral of silence and civility predict click speech on Facebook?

作者:

Highlights:

• We examine the spiral of silence and civility on click speech using an experiment.

• Different effects were found for liking and commenting.

• Sharing behavior stands out as distinct form of click speech.

• Participants were more likely to like comments in a civil than uncivil environment.

• However, this depends on opinion congruence and fear of isolation.

摘要

•We examine the spiral of silence and civility on click speech using an experiment.•Different effects were found for liking and commenting.•Sharing behavior stands out as distinct form of click speech.•Participants were more likely to like comments in a civil than uncivil environment.•However, this depends on opinion congruence and fear of isolation.

论文关键词:Facebook,Spiral of silence,Fear of isolation,Opinion congruency,Message civility

论文评审过程:Received 3 December 2015, Revised 15 July 2016, Accepted 31 July 2016, Available online 13 August 2016, Version of Record 13 August 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.07.066