Differences in perceptions of communication quality between a Twitterbot and human agent for information seeking and learning

作者:

Highlights:

• Twitterbots were compared to human agents for information seeking and learning.

• Two experimental studies were conducted.

• No differences in cognitive elaboration and information seeking.

• No differences in affective learning and motivation.

• Twitterbots may be effective agents for communication in social media environments.

摘要

•Twitterbots were compared to human agents for information seeking and learning.•Two experimental studies were conducted.•No differences in cognitive elaboration and information seeking.•No differences in affective learning and motivation.•Twitterbots may be effective agents for communication in social media environments.

论文关键词:Twitterbots,CASA,Learning,Twitter,Cognitive elaboration,Bot

论文评审过程:Received 29 March 2016, Revised 5 July 2016, Accepted 7 July 2016, Available online 16 July 2016, Version of Record 13 October 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.07.003