“Liking” and being “liked”: How are personality traits and demographics associated with giving and receiving “likes” on Facebook?
作者：
Highlights：
• “Liking” is examined through the lens of gift giving and impression management.
• People with different “liking” patterns differ in personality and demographics.
• Giving “likes” is associated with interpersonal generosity and self-consciousness.
• Receiving and giving “likes” are both associated with age and gender.
• Giving “likes” is negatively associated with education level.
摘要
•“Liking” is examined through the lens of gift giving and impression management.•People with different “liking” patterns differ in personality and demographics.•Giving “likes” is associated with interpersonal generosity and self-consciousness.•Receiving and giving “likes” are both associated with age and gender.•Giving “likes” is negatively associated with education level.
论文关键词：Facebook likes,Impression management,Online self-presentation,Gift giving,Personality traits,Demographics
论文评审过程：Received 27 May 2016, Revised 19 November 2016, Accepted 23 November 2016, Available online 30 November 2016, Version of Record 30 November 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.11.048
