Understanding users' intention to switch personal cloud storage services: Evidence from the Chinese market

作者：

Highlights：

• Push-Pull-Mooring framework of human migration is adopted.

• Perceived risk of incumbent service promotes intention to switch.

• Transfer trust towards the provider of new service promotes intention to switch.

• Favourable social norms towards the new service promotes intention to switch.

• Perceived critical mass towards the new service promotes intention to switch.

摘要

•Push-Pull-Mooring framework of human migration is adopted.•Perceived risk of incumbent service promotes intention to switch.•Transfer trust towards the provider of new service promotes intention to switch.•Favourable social norms towards the new service promotes intention to switch.•Perceived critical mass towards the new service promotes intention to switch.

论文关键词：Cloud storage,Transfer trust,Perceived risk,Social influence,Migration theory

论文评审过程：Received 6 September 2016, Revised 12 November 2016, Accepted 20 November 2016, Available online 1 December 2016, Version of Record 1 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.039