Does negative campaign advertising stimulate uncivil communication on social media? Measuring audience response using big data
作者：
Highlights：
• A model linking political advertising and uncivil Twitter communication is proposed.
• Model suggests negative advertising is associated with Twitter participation.
• Broader participation is further hypothesized to be associated with incivility.
• Data provides support for hypothesized model.
• Supplementary analyses suggest that economic factors may influence observed effects.
摘要
•A model linking political advertising and uncivil Twitter communication is proposed.•Model suggests negative advertising is associated with Twitter participation.•Broader participation is further hypothesized to be associated with incivility.•Data provides support for hypothesized model.•Supplementary analyses suggest that economic factors may influence observed effects.
论文关键词：Incivility,Big data,Political participation,Political advertising
论文评审过程：Received 8 July 2016, Revised 18 November 2016, Accepted 19 November 2016, Available online 2 December 2016, Version of Record 2 December 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.11.034
