Generating consumer resonance for purchase intention on social network sites
作者：
Highlights：
• The study explores consumer behavior for resonance marketing.
• Uses and gratifications needs on SNSs are identified.
• The mediating role of consume resonance is identified.
• The association between consumer resonance and purchase intention is examined.
• The findings provide insights into social participants' future purchase intentions.
摘要
•The study explores consumer behavior for resonance marketing.•Uses and gratifications needs on SNSs are identified.•The mediating role of consume resonance is identified.•The association between consumer resonance and purchase intention is examined.•The findings provide insights into social participants' future purchase intentions.
论文关键词：Social networks,Customer behaviors,Uses and gratifications theory,Consumer resonance,Purchase intention
论文评审过程：Received 21 September 2016, Revised 3 December 2016, Accepted 6 December 2016, Available online 7 December 2016, Version of Record 13 December 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.12.014
