“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing

作者：

Highlights：

• Moderated mediation model is tested with retargeted advertising on Facebook.

• Retargeting leads to higher skepticism, which leads to lower purchase intentions.

• Debriefing and privacy concern moderate the effect of retargeting on ad skepticism.

摘要

•Moderated mediation model is tested with retargeted advertising on Facebook.•Retargeting leads to higher skepticism, which leads to lower purchase intentions.•Debriefing and privacy concern moderate the effect of retargeting on ad skepticism.

论文关键词：Adolescents,Advertising,Social networking site,Privacy concern,Debriefing

论文评审过程：Received 19 September 2016, Revised 23 November 2016, Accepted 25 November 2016, Available online 21 December 2016, Version of Record 21 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.050