Untagging on social media: Who untags, what do they untag, and why?

作者：

Highlights：

• Experienced users Untag more; technical skill and site familiarity may play a role.

• More untagging when there are gender/age differences that impact audience assumptions.

• Untagging seen as an easy way to mitigate annoying or embarrassing content.

摘要

•Experienced users Untag more; technical skill and site familiarity may play a role.•More untagging when there are gender/age differences that impact audience assumptions.•Untagging seen as an easy way to mitigate annoying or embarrassing content.

论文关键词：Social networking,Photos,Tagging,Self-presentation,Impression management

论文评审过程：Received 14 February 2016, Revised 21 November 2016, Accepted 5 December 2016, Available online 10 December 2016, Version of Record 21 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.12.008