How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention

作者：

Highlights：

• Examined the impact of both direct and indirect network externalities on users' four types of perceived values.

• Confirmed that social interaction ties mediate the effect of network externalities on four types of perceived values.

• Indicated different weighted influences of perceived values on users' continuance intention.

摘要

•Examined the impact of both direct and indirect network externalities on users' four types of perceived values.•Confirmed that social interaction ties mediate the effect of network externalities on four types of perceived values.•Indicated different weighted influences of perceived values on users' continuance intention.

论文关键词：WeChat,Network externalities,Continuance intention,Social interaction ties,Social network

论文评审过程：Received 8 May 2016, Revised 26 November 2016, Accepted 30 November 2016, Available online 2 December 2016, Version of Record 27 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.069