The valuation of privacy premium features for smartphone apps: The influence of defaults and expert recommendations

作者：

Highlights：

• App users are willing to spend more money for enhanced privacy.

• App users are more likely to pay for privacy-protection than for personalization.

• App users' WTA for premium privacy-protection is higher than their WTP.

• Privacy experts' recommendations had no effect on WTA/WTP for privacy-protection.

摘要

•App users are willing to spend more money for enhanced privacy.•App users are more likely to pay for privacy-protection than for personalization.•App users' WTA for premium privacy-protection is higher than their WTP.•Privacy experts' recommendations had no effect on WTA/WTP for privacy-protection.

论文关键词：Mobile apps,Smartphones,Privacy concerns,Privacy preferences,Economics of privacy,Heuristics

论文评审过程：Received 7 March 2017, Revised 29 June 2017, Accepted 17 August 2017, Available online 26 August 2017, Version of Record 9 September 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.08.035