Customers' reactions to technological products: The impact of implicit theories of intelligence

作者：

Highlights：

• Not all people react negatively to technological products perceived as complex.

• Incremental theorists react more favorably to complex products.

• Entity theorists react less favorably to complex products.

• Negative effort beliefs explain reactions to product complexity.

• Lower negative effort beliefs enhance reactions to complex products.

摘要

•Not all people react negatively to technological products perceived as complex.•Incremental theorists react more favorably to complex products.•Entity theorists react less favorably to complex products.•Negative effort beliefs explain reactions to product complexity.•Lower negative effort beliefs enhance reactions to complex products.

论文关键词：Technological products,Product complexity,Product adoption,Intelligence theories,Incremental theorists,Entity theorists

论文评审过程：Received 18 January 2017, Revised 16 May 2017, Accepted 10 September 2017, Available online 10 September 2017, Version of Record 17 September 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.09.013