Managing gamer relationships to enhance online gamer loyalty: The perspectives of social capital theory and self-perception theory

作者：

Highlights：

• This study examined how gamer-game relationship contributes to online gamer loyalty.

• Social capital theory and self-perception theory were used to elucidate the underlying mechanism.

• Relationship characteristics are positively related to relational switching cost and gaming habit.

• Switching cost and gaming habit are further related to online gamer loyalty.

摘要

•This study examined how gamer-game relationship contributes to online gamer loyalty.•Social capital theory and self-perception theory were used to elucidate the underlying mechanism.•Relationship characteristics are positively related to relational switching cost and gaming habit.•Switching cost and gaming habit are further related to online gamer loyalty.

论文关键词：Online game,Loyalty,Relationship management,Relational switching cost,Gaming habit

论文评审过程：Received 21 April 2017, Revised 27 September 2017, Accepted 15 October 2017, Available online 23 October 2017, Version of Record 23 October 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.10.024