Trumped by context collapse: Examination of ‘Liking’ political candidates in the presence of audience diversity

作者:

Highlights:

• Examination of the effect of audience diversity on ‘Liking’ political candidates.

• Survey of 1027 potential voters prior the 2016 US presidential election.

• Increased audience diversity is associated with a reduced ‘Liking’.

• Increased audience diversity predicts greater social anxiety.

• ‘Non-Likers’ have a more diverse audience than ‘Likers’.

摘要

•Examination of the effect of audience diversity on ‘Liking’ political candidates.•Survey of 1027 potential voters prior the 2016 US presidential election.•Increased audience diversity is associated with a reduced ‘Liking’.•Increased audience diversity predicts greater social anxiety.•‘Non-Likers’ have a more diverse audience than ‘Likers’.

论文关键词:Social media,Politics,Context collapse,Social anxiety,Facebook,Audience diversity

论文评审过程:Received 20 February 2017, Revised 26 July 2017, Accepted 16 October 2017, Available online 17 October 2017, Version of Record 5 November 2017.

论文官网地址:https://doi.org/10.1016/j.chb.2017.10.025