Can non-work-related social media use benefit the company? A study on corporate blogging and affective organizational commitment

作者:

Highlights:

• We address whether non-work-related social media use is beneficial to a company.

• We propose that such use can increase employees' affective organizational commitment.

• The hypotheses are tested using multiple-source data collected in a large company.

• Content contribution and acquisition activities both have positive impacts.

• The effects of original content contribution activities are especially significant.

摘要

•We address whether non-work-related social media use is beneficial to a company.•We propose that such use can increase employees' affective organizational commitment.•The hypotheses are tested using multiple-source data collected in a large company.•Content contribution and acquisition activities both have positive impacts.•The effects of original content contribution activities are especially significant.

论文关键词:Intra-organizational social media,Corporate blogging,Non-work-related use,Affective commitment

论文评审过程:Available online 5 December 2017, Version of Record 22 December 2017.

论文官网地址:https://doi.org/10.1016/j.chb.2017.12.004