Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
作者：
Highlights：
• Using the experience economy, the effect of AR on visitor engagement was explored.
• Data were gathered from 220 visitors to Manchester during Science Festivals.
• Esthetics was found to influence the remaining three experience economy constructs.
• Satisfaction and memory mediate the path of experience economy on engagement.
摘要
•Using the experience economy, the effect of AR on visitor engagement was explored.•Data were gathered from 220 visitors to Manchester during Science Festivals.•Esthetics was found to influence the remaining three experience economy constructs.•Satisfaction and memory mediate the path of experience economy on engagement.
论文关键词：Augmented reality,Science festivals,Visitor engagement,Experience economy,Satisfaction,Memory
论文评审过程：Available online 30 December 2017, Version of Record 3 January 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2017.12.043
