Accumulation mechanism of opinion leaders' social interaction ties in virtual communities: Empirical evidence from China
作者：
Highlights：
• We analyzed the mechanism underlies the dynamic process of opinion leaders in VCs.
• Opinion leaders need to maintain and develop their social interaction tie in VCs.
• Knowledge contribution plays a key role for opinion leaders to maintain their status.
• Self-identity affects social interaction tie indirectly via knowledge contribution.
• Reciprocity affects social interaction tie not only directly but also indirectly.
摘要
•We analyzed the mechanism underlies the dynamic process of opinion leaders in VCs.•Opinion leaders need to maintain and develop their social interaction tie in VCs.•Knowledge contribution plays a key role for opinion leaders to maintain their status.•Self-identity affects social interaction tie indirectly via knowledge contribution.•Reciprocity affects social interaction tie not only directly but also indirectly.
论文关键词：Opinion leader,Social interaction ties,Accumulation mechanism,Virtual community
论文评审过程：Available online 8 January 2018, Version of Record 8 January 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.01.005
