How consumers become loyal fans on Facebook

作者：

Highlights：

• The key values that drive consumers to use a brand fan page are discovered.

• Values and co-creation lead to engagement and further generate better experience.

• User experience is a determinant of satisfaction and loyalty.

摘要

•The key values that drive consumers to use a brand fan page are discovered.•Values and co-creation lead to engagement and further generate better experience.•User experience is a determinant of satisfaction and loyalty.

论文关键词：Brand fan page,Value,Co-creation,Engagement,User experience,Loyalty

论文评审过程：Available online 11 January 2018, Version of Record 11 January 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.01.006