Why posters contribute different content in their positive online reviews: A social information-processing perspective

作者:

Highlights:

• Complimentary, constructive, and prosocial content constitute positive reviews.

• Antecedents of complimentary, constructive, and prosocial reviews are explored.

• Posters' positive emotions stimulate their contribution of complimentary reviews.

• Stimuli from service providers and peer members are interpreted by posters.

• Interpretation of situational cues leads posters to contribute different reviews.

摘要

•Complimentary, constructive, and prosocial content constitute positive reviews.•Antecedents of complimentary, constructive, and prosocial reviews are explored.•Posters' positive emotions stimulate their contribution of complimentary reviews.•Stimuli from service providers and peer members are interpreted by posters.•Interpretation of situational cues leads posters to contribute different reviews.

论文关键词:Online reviews,Social information processing,Emotional cues,Situational cues,Interpretation of cues

论文评审过程:Received 8 February 2017, Revised 6 January 2018, Accepted 9 January 2018, Available online 2 February 2018, Version of Record 2 February 2018.

论文官网地址:https://doi.org/10.1016/j.chb.2018.01.009