Modeling social support on social media: Effect of publicness and the underlying mechanisms

作者：

Highlights：

• High publicness fosters attribution to social validation goal, reduces attribution to support seeking goal.

• High publicness reduces support seeker’s social attraction and personalism.

• High publicness leads observers to perceive helping as a social norm to conform to.

• Private messages lead to more favorable support-seeking outcomes in terms of quantity and quality.

摘要

•High publicness fosters attribution to social validation goal, reduces attribution to support seeking goal.•High publicness reduces support seeker’s social attraction and personalism.•High publicness leads observers to perceive helping as a social norm to conform to.•Private messages lead to more favorable support-seeking outcomes in terms of quantity and quality.

论文关键词：Publicness,Goal attribution,Bystander effect,Impression formation,Personalism,Face threat

论文评审过程：Available online 8 May 2018, Version of Record 12 June 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.05.006