Facebook use and its association with subjective happiness and loneliness

Highlights：

• Studies have considered how aspects of social network usage (including Facebook) might be associated with well-being;

• In young adults, a higher number of reported Facebook friends was associated with lower loneliness;

• In terms of aspects of Facebook usage, more persistent usage was associated with higher levels of loneliness;

• The current study highlights both positive and negative outcomes from using Facebook, depending on the nature of engagement.