Deindividuation effects on normative and informational social influence within computer-mediated-communication

作者：

Highlights：

• Normative influence, if exerted via CMC, disappears without group saliency.

• Informational influence is effective via CMC even when subjects interact anonymously.

• Deindividuation inhibits both normative and informational influence.

• Subjects conform more under informational influence with more entropic items.

• Personality traits are not relatable to the tendency to comply to social influence.

摘要

•Normative influence, if exerted via CMC, disappears without group saliency.•Informational influence is effective via CMC even when subjects interact anonymously.•Deindividuation inhibits both normative and informational influence.•Subjects conform more under informational influence with more entropic items.•Personality traits are not relatable to the tendency to comply to social influence.

论文关键词：Social influence,Conformity,Computer-mediated-communication,Anonymity,Deindividuation

论文评审过程：Received 29 March 2018, Revised 9 October 2018, Accepted 7 November 2018, Available online 13 November 2018, Version of Record 20 November 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.11.017