Adoption of multimedia technology for learning and gender difference

作者：

Highlights：

• Multimedia is effective for learning, but its adoption mechanism has received less attention.

• An integrated model is proposed to explain the multimedia adoption behavior for learning.

• Individual characteristics such as prior experience affect the multimedia adoption.

• Gender difference plays a role as a moderator in the multimedia adoption for learning.

摘要

•Multimedia is effective for learning, but its adoption mechanism has received less attention.•An integrated model is proposed to explain the multimedia adoption behavior for learning.•Individual characteristics such as prior experience affect the multimedia adoption.•Gender difference plays a role as a moderator in the multimedia adoption for learning.

论文关键词：Multimedia learning,Gender difference,Technology adoption,Online learning,Blended learning

论文评审过程：Received 1 August 2018, Revised 11 November 2018, Accepted 14 November 2018, Available online 15 November 2018, Version of Record 22 November 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.11.029