Does avatar's character and emotional bond expose to gaming addiction? Two studies on virtual self-discrepancy, avatar identification and gaming addiction in massively multiplayer online role-playing game players

作者：

Highlights：

• Avatar identification increases addiction risk more than avatar customization.

• Creating an idealized avatar increases identification with it.

• Using an idealized avatar is riskier than using a utopian avatar.

• The risk of addiction can be avoided by keeping a low identification with the avatar.

摘要

•Avatar identification increases addiction risk more than avatar customization.•Creating an idealized avatar increases identification with it.•Using an idealized avatar is riskier than using a utopian avatar.•The risk of addiction can be avoided by keeping a low identification with the avatar.

论文关键词：Virtual Self-discrepancy (VSD),Avatar identification,Gaming Addiction,MMORPGs

论文评审过程：Received 29 May 2018, Revised 21 September 2018, Accepted 5 November 2018, Available online 15 November 2018, Version of Record 23 November 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.11.007