Predicting demographics, moral foundations, and human values from digital behaviours

作者：

Highlights：

• Web browsing and app behaviour successfully predict gender, age, and ethnicity.

• Predicting moral traits and personal values from digital data is challenging.

• Interesting insights emerge from the most predictive websites and apps behaviour.

• We tackle ethical and privacy implications on the use of digital personal data.

• Analysis based on validated questionnaires on a US representative cohort.

摘要

•Web browsing and app behaviour successfully predict gender, age, and ethnicity.•Predicting moral traits and personal values from digital data is challenging.•Interesting insights emerge from the most predictive websites and apps behaviour.•We tackle ethical and privacy implications on the use of digital personal data.•Analysis based on validated questionnaires on a US representative cohort.

论文关键词：Moral foundations,Machine learning,Smartphone data,Computational social science,Psychological profiles,Demographics

论文评审过程：Received 5 December 2017, Revised 29 October 2018, Accepted 12 November 2018, Available online 21 November 2018, Version of Record 28 December 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.11.024